The maiden Film Market organised by the 24th IFFK opened at the Mascot Hotel. The Market is one of the biggest attractions of the festival. The Academy aims to build a platform for the exchange of ideas and interaction between established film personalities and those wishing to establish themselves.
Malayalam directors Devendra Prasad, Priyanandan, Sajin Babu, Devdas Kalluritti and Moni Sreenivasan presented their films on the first day of the market. Radhakrishnan(CEO, Studion Mojo), Judy Gladstone (Executive Producer), Pinagi Chatterjee(GoQuest Media Ventures), Suchitra Raman(TechG Theatre) and Jibnu J Jacob(Vinteels Digitals) were present as representatives of the various marketing agencies.
The gathering was welcomed by Academy Chairman Kamal. He invited suggestions for the bettering of the market.Vice Chairperson Beena Paul, Secretary Mahesh Panchu, Board member Sibi Malayil, Film programmer Uma da Cunha, Producer Baby Matthew Somatheeram and other officials were present at the event. Beena Paul said that the market will be enforced on a larger scale next year.
There will be different sessions held on film marketing and promotion in the coming days. Smaller, more personal interactive group discussions will be organised for the benefit of young creative minds. The market will be attended by film propagators and aggregators from across the world.
The market will conclude on the 12th of the month.

Younger generation must have the guts to make
films from their own reality: Ruchir Joshi

In an animated session of ‘In Conversation’ at the International Film Festival Of Kerala with curator Shai Heredia, Ruchir Joshi, the eminent Indian writer and filmmaker made clear that the younger generation must be ready to take up challenges in filmmaking. They must be realistic in their attempts to create and develop ideas from within their reality circle rather than imitate older filmmakers. He spoke with vigour about the movie enthusiasm in Culcutta and how fortunate he was to be interwined with the authentic culture of movie making in on of the movie hubs of India.

Joshi took an optimistic stance on the evolution of cinema. He spoke avidly about the current technological era of filmmaking. Cinema has evolved so much that one misses the flaws of older generation films. The upside is that it also gives huge freedom to independent filmmakers. Digitalisation has taken over filmmaking. While evolution is undeniable the best thing to do is to accept its positive sides and go with the flow, he added.

Ruchir Joshi’s Tales from the Planet Kolkata and Memories of a Milk City will be screening at the IFFK.