Dir: Bernd Lutzeler / Germany, India / 9 minutes / Kannada / 2018


The streetscapes of contemporary Indian metros are largely dominated by products. The typical local shop can be described as a windowless, rectangular box. Stepping into such a shop can be like entering a new world: Filled with products galore up to the ceiling. The product itself serves as the interior design, Shopping galore, Products galore, and Profits galore.


Shnit Worldwide Shortfilmfestival, Bern, Switzerland
Kunstmuseum Gelsenkirchen, Germany
Cinéma Le Bretagne, Guichen, France
RPM Fest, Bejing, China
Analogica, Bolzano/Bozen, Italy
Curta Cinema – Rio de Janeiro International Short Film Festival, Brazil
São Paulo International Short Film Festival, Brazil
International Kansk Video Festival, Siberia, Russia
“Cabrito de Plata” Best International Short Documentary Film Award

Director biography and filmography:

Artist and filmmaker Bernd Lützeler lives and works between Berlin and Mumbai. In his works he explores techniques of moving image production and presentation in relation with their form and perception. Loops, found footage and jugaad (diy) technologies are an integral part of his films and expanded cinema works. His travels to Mumbai have a strong impact on his work that often looks into the aesthetics of popular Indian cinema and television within the urban context. His films have been shown at venues and festivals worldwide, including Centre Pompidou, Berlinale International Film Festival Rotterdam, Ann Arbor Film Festival, Views from the Avant-Garde and many more. Bernd is an active member of the artist-run analogue filmlab LaborBerlin. His works include Strugglers, 2021, Analogue Natives, 2020, How to Build a House out of Wreckage and Rags, 2019, Fultu Faltu Filim, 2018, Camera Threat, 2017, Batagur Baska, 2016, Traveling with Maxim Gorkiy, 2014, the Voice of God, 2011, Rapid Eye Love, 2005, True Love is just Filmi, 2003, The Suspect Usual, 1998, Eternal Showdown, 1998, Rauschlitanei, 1993, Zeit im Bild, 1992. 

Crew :

Idea & concept – Bernd Lützeler
Cinematographers – Siddharth Govindan, Poornabodh Nadavatti, Bernd Lützeler
Camera Assistant – Vishnu Nambiar
Processed & scanned by Filmlab India
Editor – Bernd Lützeler
Audio Mastering – Johannes Hampel
Distributor – Light Cone Paris